OUR BIG WHY

We create content experiences that spark and sustain the customer engagement you need to grow your business.

 We are The Content Crew.

WHAT WE CAN DO FOR YOU

Marketing

We can help you with market research and strategy, or consult with you to build a marketing plan—talk to us about what you want to do in your business (attract new clients, rebrand, promote new products, etc.) and we’ll create a plan of action to help you achieve your goals.

Branding

You want your brand to stand out and be memorable while still looking professional and reliable. We can help you position your brand in the marketplace and we offer a full suite of branding elements from logo design/redesign, brand guide, and identity collateral to social media icons/banners, signage, and more.

Graphic Design

Any marketing campaign needs high quality, effective print and web collateral. Our design team offers expert-level graphic design support for the creation and production of anything from flyers, ebooks, magazines, web banners, and posters to presentations, packaging, event graphics and more.

Social Media Strategy & Content

In this day and age, you can’t afford NOT to be promoting your business on social media. We have the expertise to show you how to effectively kick-start and maintain an effective social media marketing initiative (with Twitter, Facebook, LinkedIn, Google+, Glassdoor, etc.).

Website Design & Management

Your site is YOU. You want to provide a rich, responsive, personalized experience for visitors and we can help. We can provide a branded, customized site built in a CMS, with a responsive user experience, back-end search engine optimization, SSL Security Certification and more. We can also train you in the usage of your CMS if you want the capability to add regular updates in-house.

Analytics

Marketing analytics are critical to your business. Do you have an analytics platform in place? Do you have the right resources to effectively use the data you gather to help your company? We can help you put in place an effective process with the right tools so you can properly measure and manage your success in achieving goals, desired conversions, site traffic, referring sites and more.

Public Relations

Need to make a big splash? Our team can help you in creating press releases, press kits, fact sheets, blogs or any other materials you might need to get the word out about your company or its latest products and services. We can also help set up and monitor a reputation management program so that your brand identity and customer experience stays positive.

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Copywriting

Our team has deep experience in the content creation space. We have years of experience in creating blogs, magazines, newsletters, brochures, web sites, ebooks, whitepapers and other gated or non-gated content for lead collection. We can research and write knowledgeably about the topics relevant to you and your audience.

WHO WE ARE

ERIN MASERCOLA, PhD

Erin has more than 20 years experience launching and growing entrepreneurial businesses. Having begun her career as a college English teacher and writer, she has since created and led…

JACQUI DAWSON, BFA, BSc

Our Creative Director, has more than 25 years experience in graphic design, publishing and visual marketing. Her experience includes brand identity and logo development, design…

SARAH GREENBERG,
MA

Sarah is a savvy digital content strategist who plans and executes SEO and conversion moves that generate organic leads. She coordinates our website builds, working with you to develop…

MARY COMPTON, PhD

With a teaching background and more than 18 years of health care experience, Mary is a seasoned health care writer, editor, and manager with particular expertise in physician…

ANDREA BONNER, BA, COPC

As the Editor of Eye Care Leaders’ print magazine, Andrea specializes in bringing a fresh, fun, and modern perspective to a tried-and-true medium. She also creates and curates content to engage…

AKIVA FOX, MFA

Akiva Fox earned his MFA at Harvard University / Moscow Art Theater School. He’s taught us that excellent theater is always excellent marketing, and vice versa. Both avocations require him to…

RAHEEM BRIDGEFOURTH

Raheem Bridgefourth has over 15 years of website design, development, marketing, and SEO experience. He is an expert or skilled in all the current web and design technologies while…

VANESSA GATONGAY

Vanessa is a graphic designer/art director who previously worked for consumer magazine publisher Engaged Media. There, she learned to create layouts that entice consumers to pick up…

DEEPA THAKUR

And finally, we would be lost without our Project Manager, Deepa Thakur. Deepa wears many hats in The Content Crew—coordinating with clients, freelancers, accountants and staff to make sure projects are spec’d…

WHAT HAVE WE DONE?

MAGAZINES, BOOKS & EBOOKS

WEB DESIGN & MANAGEMENT

BRANDING & LOGO DESIGN

MARKETING COLLATERAL

OUR CLIENTS SPEAK

CBLife Achieve Magazine

“The writers and designers at The Content Factory are true professionals. They have created a publication that highlights our business and industry. The articles and layout are fresh, captivating, and concise—providing valuable insights or actions to implement. We look forward to creating brand awareness and industry recognition through the publication of our Achieve magazine.” —Jeff Levin, President, CBLife

CBLife Insurance

“Wow. You nailed this assignment! We are really impressed with your formatting, font choices, photos and overall consistency of the slides. The presentation looks absolutely great; you did a fantastic job.” —Carol Keaty, Communications Supervisor, CBLife

Eye Care Leaders Magazine

“The ECL magazine is a relationship-builder—it’s a great talking point. Cold-calling is much less challenging, because the magazine gives us something of value to offer. We bring it with us on every single client visit. It helps drive the fact that we are an ophthalmology-specific group and helps us stand out among our competitors, without a doubt.” —Bart Gregg, Vice President, Global Sales Solutions, Eye Care Leaders

Alpine Capital

“The Content Factory has been instrumental in helping us manage our social media. I recently engaged the team to assist with marketing our attendance at an industry conference. A week prior to the event through the conference end date, as a part of our social media package, we received posts 2-3 times per day highlighting our firm and asking attendees to stop by our booth.” —Terrell Taylor, Head of Business Development, Alpine Capital

Eye Care Leaders

“With our ebooks, whitepapers and magazines, instead of just saying ‘Hey, buy this,’ we’re saying, ‘Let me teach you something.’ People know when they’re being pitched to. We have to find a different way to approach the market and The Content Factory enables us to do that quickly.” —Joe Folan, VP of Marketing, Eye Care Leaders

Talent Acquisition Innovation

“When I needed content for my new company website, The Content Crew was the first place I went. I received incredible marketing materials that captured exactly what I had hoped. They provided a logo, marketing flyers, and website content. It is a one-stop shop for everything you need! —Suzanne Rupert, Director of Human Resources & Recruiting, Talent Acquisition Innovation