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Sales Aren’t What You’d Like? Talk To the Old Brain

Sales Aren’t What You’d Like? Talk To the Old Brain

by Erin Masercola If you can effectively communicate all the logical reasons a customer should buy your product or service, you’ll probably make the sale, right? Wrong, says sales trainer John Asher, who spoke recently at the Vistage Executive Summit in Raleigh, NC....

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Does Your Marketing Team Have All the Skills You Need To Win?

Does Your Marketing Team Have All the Skills You Need To Win?

by Erin Masercola, PhD. When I was in grad school at the University of North Carolina, a few women decided to launch an intramural basketball team. Some had played competitively in high school and college, so they went looking for gals who'd played in the past. When...

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