WHO WE ARE
ERIN MASERCOLA, PhD
Erin has more than 20 years experience launching and growing entrepreneurial businesses. Having begun her career as a college English teacher and writer, she has since created and led content strategies and teams at several B2B and B2C media companies. In 2015, she began to connect with non-media companies who needed content marketing expertise to spark and sustain customer engagement, so she pulled together a team of ace writers, designers, digital marketers, and other creatives who power The Content Crew. Whether it’s customer-centric content production or content marketing, Erin’s guiding principle is B2H–connecting with humans and inspiring them to act.
SARAH GREENBERG, MA
Sarah is a savvy digital content strategist who plans and executes SEO and conversion moves that generate organic leads. She coordinates our website builds, working with you to develop an effective site plan and following up with our web teams to make sure your site reflects your brand and your message. Sarah also researches and writes content for many of our website, ebook, whitepaper and gated material projects. She specializes in writing for health care, having focused on the topic during her Master’s Program at NC State University.
Raheem Bridgefourth has over 15 years of website design, development, marketing, and SEO experience. He is an expert or skilled in all the current web and design technologies while continuously experimenting with new techniques and advancing technology. He is also skilled at using creative and updated methods when optimizing search engines. Raheem has worked with clients such as The Home Depot, The College Board, AT&T, Verizon, Equifax, Verizon, and Metro Brokers and has a track record of getting the job done efficiently and creatively.
JACQUI DAWSON, BFA, BSc
Our Creative Director, has more than 25 years experience in graphic design, publishing and visual marketing. Her experience includes brand identity and logo development, design and production of magazines, packaging, presentations, web and social media, event promotion materials, exhibit booth signage, and product development… along with any other marketing collateral you can imagine. Using both sides of her brain, she has degrees in both Biology and Graphic Design and is a designer who can also write and edit copy.
ANDREA BONNER, BA, COPC
As the Editor of Eye Care Leaders’ print magazine, Andrea specializes in bringing a fresh, fun, and modern perspective to a tried-and-true medium. She also creates and curates content to engage digital audiences through blogs and weekly e-newsletters. To gain a deep understanding of specialized audiences and offer them the most targeted, usable content, Andrea gathers market intelligence and forms relationships with industry experts. Before joining The Content Crew, Andrea worked in the commercial real estate and property management industries, where she gained the business acumen that informs her writing on the business of healthcare and other topics. Andrea is a Certified Ophthalmology Coder and has a Bachelor’s degree in English from The Ohio State University.
Vanessa is a graphic designer/art director who previously worked for consumer magazine publisher Engaged Media. There, she learned to create layouts that entice consumers to pick up magazines from racks crowded with other competitors. Besides designing layouts for the quarterly Eye Care Leaders and CBLife Achieve magazines, she has also worked on layout and design for a variety of ebooks, flyers and logos for our clients.
MARY COMPTON, PhD
With a teaching background and more than 18 years of health care experience, Mary is a seasoned health care writer, editor, and manager with particular expertise in physician reimbursement and the long-term care industry. Mary became Eli Global’s first international employee when she relocated to Ireland in 2002, where she has worked remotely ever since. Recent accomplishments include launching and writing an insurance magazine, editing book projects for Eli Global companies, and managing public relations initiatives, including the creation of press releases and other promotional materials.
AKIVA FOX, MFA
Akiva Fox earned his MFA at Harvard University/Moscow Art Theater School. He’s taught us that excellent theater is always excellent marketing, and vice versa. Both avocations require him to communicate complex concepts in ways that inform and entertain audiences. As website manager and editor at Chapelboro.com, he more than doubled their readership to 70,000 unique visitors a month. Akiva is a key contributor to our quarterly magazines and is the managing editor of the Institute for Divorce Financial Analysts’ U.S. and Canadian journals and he writes their monthly newsletters.
And finally, we would be lost without our Project Manager, Deepa Thakur. Deepa wears many hats in The Content Crew—coordinating with clients, freelancers, accountants and staff to make sure projects are spec’d, assigned, delivered and billed correctly. Part ninja, she also serves as Print Production Editor for Eye Care Leaders and CBLife Achieve magazines, proofs just about every project we deliver, is social media manager for Eye Care Leaders and acts as a social media contributor for several other Eli companies.